Engage your customers and win their trust without selling anything to them. How to do this? The answer is: content marketing. This includes creating, publishing and distribution of content to target groups. It is in the form of articles, photographs, videos and even podcasts. This communication is so good that you want to spend time on it and share it.
Nowadays, people are more cautious about "hard sell" advertising than ever before. As regards the graphic design, context and feel, the native advertising from our workshop blends with the surrounding content of the web or platform.
We create valuable content
You can talk for hours without saying anything. We get to the point and create content that is useful and so interesting for your customers that they will want to share it. We work with emotions because we know that emotions drive decisions.
We display it to those who are interested
Creating an interesting content with valuable information is one thing. Its distribution to relevant target groups is another thing which is not less important. We target only those users who are really interested in your products or services.
We look through the customer's eyes
We don't see your customers as numbers but as flesh and blood. In addition to Google Analytics we pay attention to what your customers address on social media, in e-mails or on the phone. We create content based on that.
Why is content marketing important?
A natural form of advertising
Studies show that 70 % of people prefer learning about a product or service through quality content to conventional advertisements.
Content marketing and an established long-term content strategy will ensure that your brand will gain trust and authority across all target groups.
You will get closer to your customers and develop a permanent community. Your readers, listeners and followers will genuinely like your brand. Become their loved brand!
Compared to conventional banners, native advertising is viewed by 53 % more people. They are much more likely to share it and in 18 % more cases are willing to buy the product. (Forbes)
We don't want any "shots in the dark". This is why at the beginning of cooperation we spend sufficient time on the initial workshop as it simplifies the future cooperation. We get to know you as well as your target group and competitors.
Benefit for you
We stick to the proverbial "look before you leap". We want our work to make sense.
You know exactly who you are dealing with. We are your partner, not an anonymous agency.
During the workshop you may learn things about yourselves that you never realised before.
Creating content and its distribution
Creating the content is only a part of our job. Its distribution to relevant target groups is no less important and time consuming. It is also important to define an optimum budget. We will help you with all of this.
Benefit for you
Based on our analyses we create interesting content with a viral potential.
You are guaranteed that the content will reach those who are actually interested in it.
Good quality and interesting content will improve your position in search engines in the long-term perspective.
Analysis and optimisation
Thanks to user-friendly statistics you can easily analyse the performance of your advertising. We test titles, entire texts and visuals and based on the data obtained in this way we optimise the content strategy to achieve even better results.
Benefit for you
We never rest on our laurels. We know that there is always something to improve. This is why we carry out analysis.
We use various instruments to measure the content performance and improve it accordingly.
We know exactly what to do to make content work. In the long run. Full stop.
Why do it with Justmighty
We are your partners
We are aware that the success of Justmighty depends on our clients' success and vice versa. This is why we give you ideas about how to move on with your project.
We are strategic thinkers
Projects without a plan have no chance of succeeding. We are aware of this and this is why we think strategically. Everything is driven by the goals.
We enjoy our work
We never stop working on ourselves and developing. We enjoy our work and believe that it tells. See for yourself.
Hanka je náborářka, pečovatelka, diplomatka, psycholožka a kočičí máma v jednom – zkrátka člověk na svém místě. Bez ní by se to v Justmighty neobešlo. Stará se o výběrová řízení, onboarding nových kolegů, se stávajícím týmem dělá one-to-one pohovory, stínuje různé pozice a v neposlední řadě organizuje teambuildingy.
Zvažujete zaměstnat člověka na správu sociálních sítí inhouse, nebo je efektivnější poptat specializovanou agenturu? A co freelancer? Respektive stačí, když na to „dohlídne mladej“? Vždyť ten je na Facebooku a Instagramu taky. Pojďme se společně podívat na výhody i nevýhody těchto tří forem spolupráce.
Jak má vaše značka vystupovat, kým je a kam směřuje? V předchozím článku jsme si vysvětlili, proč jsou marketingové archetypy důležité a co všechno je zapotřebí při jejich správném určování zohlednit. Tentokrát se podíváme na 12 konkrétních archetypů, jak je popsala Carol S. Pearson. Jaká je hlavní touha Neviňátka, dar…