We managed to create a new visual identity which will not go unnoticed in the competition of law firms. Following a market analysis we created a mood board with elements and values to be underlined in the visual style.
Sketch & Variants
We grabbed a pencil and paper and began to sketch. Then we transformed the sketches into vectors and chose the best variants. The logo captures a combination of letters R&P and the tradition of the legal profession. Who was the winner?
In rebranding we discover new combinations of colours while keeping the original idea in mind. In this case we refreshed the existing colours. We facelifted the original wine colour to a new shade of burgundy.
A law firm must inspire confidence and make a respectable impression on clients. This is why we chose a Sans Serif font that contains both these attributes. At the same time, it points out to the new youthful spirit and what makes the firm special.
Final style guide & brand book
All we needed to do then was to finalise the logo, colours and type. At the same time, we created a new pattern that appears across all applications.
How did we bring the brand to life and in what light are we going to present it to the customers?
Brand, který mezi konkurencí nezapadne.