Rada & Partner

Brand that will not go unnoticed.

About the project

This was the first time we did visual identity for the legal profession. We accepted it as a challenge. A well-established law firm Rada & Partner needed to refresh their existing brand and create a new website. At the beginning there was a workshop during which we got to know each other a bit better.

Project scope

Branding
Webdesign
Print

Moodboard

We managed to create a new visual identity which will not go unnoticed in the competition of law firms. Following a market analysis we created a mood board with elements and values to be underlined in the visual style.

radapartner-moodboard.jpg

Sketch & Variants

We grabbed a pencil and paper and began to sketch. Then we transformed the sketches into vectors and chose the best variants. The logo captures a combination of letters R&P and the tradition of the legal profession. Who was the winner?

radapartner-sketchovani.jpg
radapartner-varianty.jpg

Colours

In rebranding we discover new combinations of colours while keeping the original idea in mind. In this case we refreshed the existing colours. We facelifted the original wine colour to a new shade of burgundy.

radapartner-barvy_vyber.jpg

Typography

A law firm must inspire confidence and make a respectable impression on clients. This is why we chose a Sans Serif font that contains both these attributes. At the same time, it points out to the new youthful spirit and what makes the firm special.

radapartner-vyber-typografie.jpg

Final style guide & brand book

All we needed to do then was to finalise the logo, colours and type. At the same time, we created a new pattern that appears across all applications.

radapartner-logo-final.jpg
radapartner-barvy.jpg
radapartner-typografie-barvy.jpg
radapartner-pattern.jpg

Brand application

How did we bring the brand to life and in what light are we going to present it to the customers?

radapartner-vizitky.jpg
radapartner-aplikac.jpg
radapartner-stena-logo-design.jpg
radapartner-sklo-logo-mockup.jpg

Webdesign

rada-a-partner-webdesign-nahledy.jpg
radapartner-ikony-design.jpg
radapartner-web-page-profile.jpg
radapartner-web-mockup-design.jpg
radapartner-pattern-logo-design.jpg
radapartner-resposive-web-iphone-x.jpg
radapartner-responsive-web-iphone-x-clay.jpg

Brand, který mezi konkurencí nezapadne.

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